
thought leadership without the cringe
the phrase is embarrassing but the asset is real: a founder with a known point of view makes every other channel cheaper. here is how to do it without becoming a linkedin caricature.
8 jul 2026 · 3 min
the product launch pr checklist (what to do six weeks out)
launch coverage is won in the six weeks before launch day, not on it. here is the working checklist, week by week.
1 jul 2026 · 3 min
startup pr: how to get press without a retainer
you do not need a monthly retainer to get covered. you need an angle a journalist actually wants, and the discipline to pitch like a human.
10 jun 2026 · 2 min