launch kit
everything a new brand needs to go live: positioning, identity, voice and a launch site.
for: new brands and products getting ready for their first proper outing.
what's in it
positioning and strategy · full visual identity · verbal identity and messaging · launch-ready website · brand guidelines
shape: six to eight weeks, fixed scope.
from £18,000
what you leave with: a brand that hangs together from the name to the homepage, ready to launch and easy to keep consistent.
proof: copa, off the shore, flipster iptv, smoothies
rebrand
for brands that have outgrown their look, their story, or both.
for: established brands whose product has moved on but whose identity has not, or teams who inherited a brand that never quite worked.
what's in it
brand audit and repositioning · refreshed or rebuilt identity · updated voice and messaging · rollout plan and guidelines
shape: six to ten weeks, fixed scope.
from £15,000
what you leave with: a brand that fits where you are now, with a system your team can actually use.
proof: floare din banat
storefront
a site or store built to convert, not just to look good.
for: brands with a product worth buying and a digital shopfront that is not doing it justice.
what's in it
ux and conversion audit · site or store design and build · product copy and merchandising · analytics and launch support
shape: six to ten weeks, fixed scope.
from £12,000
what you leave with: a storefront that looks like the brand and makes buying easy.
proof: floare din banat
story
the narrative, messaging and copy that make people understand and care.
for: teams with a good product and a muddled story, or brands launching something complicated that needs explaining clearly.
what's in it
messaging framework · tone of voice · brand and product narrative · launch and campaign copy
shape: three to five weeks, fixed scope.
from £6,000
what you leave with: one clear story, told the same way by everyone, from the homepage to the sales call.
press launch
a launch campaign and press push that gets the right people talking.
for: brands with a moment worth making noise about: a launch, a raise, a milestone.
what's in it
pr and media strategy · press materials · targeted outreach · launch campaign support
shape: a fixed launch window.
from £5,000
what you leave with: coverage that lands with the audiences that matter, not a press release sent into the void.