voice + messaging

voice + messaging

tone, messaging, and the words that carry the brand.

3 posts

the better-told brand wins. that isn't fair.

the best product does not win. the best-told one does. that is unfair, and it is also completely solvable. here is how.

companies spend fortunes on how they look and almost nothing on how they sound. that gap is the cheapest competitive advantage left.

every brand has a banned list, whether it writes one down or not. ours exists so your product never sounds like everyone else's.