the brief
david wheeler psychology is building a private practice with a clear specialism and a reputation to protect. the work needed a brand that felt credible to referrers and calm to prospective clients.
what we did
positioning, identity and voice for a practice still in launch. full case study copy and imagery to follow once the practice is live.
the thinking
clinical brands fail when they look like generic wellness templates. the practice needed warmth without vagueness, and authority without coldness.
outcome
- TBCplaceholder: practice launch metric (replace)